Driving online retail sales
We at Datamart have a passion for Big Data and analytics – we are confident in our ability to build competitive enterprise level solutions with cutting edge technologies.
Leveraging Hadoop to personalize customer experiences.
A major online retailer was looking to improve product recommendations made to customers on its website based on a slew of data points. Research demonstrates that product recommendations are a key sales driver in online retail; customers appreciate finding products that fit their needs and interests, which they otherwise might not have known about.
Read this success story to learn how Datamart is working closely with a leading retailer to:
- Integrate diverse datasets to create customer personalization models;
- Deploy real-time personalization to improve customer engagement;
- Scale data ingestion and processing to enable real-time analysis and response characteristics.